Strategies and performance measures in the management of family businesses: an analysis of the application of the Balanced Scorecard
DOI:
https://doi.org/10.5965/2764747102042013173Keywords:
planning, control, Balanced Scorecard, family businessesAbstract
This work presents an analysis of the use of the Balanced Scorecard (BSC) as a strategic management tool and performance control in family businesses. Today companies compete in complex environments, so a perfect understanding of their goals and methods to achieve them is essential. The Balanced Scorecard translates the mission and strategy of companies into a comprehensive set of performance measures that serve as the basis for a strategic measurement and management system. The Balanced Scorecard measures organizational performance from four balanced perspectives: financial, customer, company internal processes, and learning and growth.
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Copyright (c) 2015 Carolina Keil, Vitor Paulo Bogo, Marino Luiz Eyerkaufer

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