Brasilvision como uma pedagogia da fantasia e do deslocamento simbólico no ensino de Design de Moda

Ítalo José de Medeiros Dantas; Adson de Lima Claudino; Marcelo Curth de Oliveira

doi:10.5965/259446301022026e8560

Authors

Ítalo José de Medeiros Dantas Universidade do Estado de Minas Gerais https://orcid.org/0000-0003-0710-6142
Adson de Lima Claudino Universidade Federal do Rio Grande do Norte https://orcid.org/0000-0002-6519-6847
Marcelo Curth de Oliveira Universidade Feevale https://orcid.org/0000-0002-9361-8373

DOI:

https://doi.org/10.5965/259446301022026e8560

Keywords:

fashion education, costume design, imagination, performance art, cultural identity

Abstract

This paper analyzes the pedagogical project Brasilvision as a device of applied imagination and symbolic displacement in Fashion Design education. The proposal consisted of randomly assigning Brazilian states to student groups, who were then challenged to translate territorial identity and musical repertoire into performative costume and scenography inspired by an international music festival format. Grounded in Gianni Rodari’s concepts of play and the fantastic binomial, the study understands chance as a structuring force in the creative process, capable of displacing students from aesthetic comfort zones and generating productive tensions between heterogeneous elements. Methodologically, this is an applied, qualitative, and exploratory study based on interpretative analysis of design processes, visual panels, sketchbooks, and the developed costumes and stage models. The results demonstrate that randomness functioned as a pedagogical trigger, transforming initial estrangement into structured aesthetic investigation and resulting in integrated narrative systems between costume and stage space. We conclude that Brasilvision constitutes a pedagogy of imagination in fashion education, articulating play, cultural research, and intersemiotic translation as foundations for critical and inventive learning.

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Author Biographies

Ítalo José de Medeiros Dantas, Universidade do Estado de Minas Gerais

Professor in the Bachelor’s Degree in Fashion Design at the Universidade do Estado de Minas Gerais (Passos Academic Unit), where he leads the Laboratory of Studies in Fashion, Sustainability and Meanings (LEMOSS/UEMG/CNPq). He is a PhD candidate in Cultural Processes and Expressions at Universidade Feevale, researching the cultural and symbolic dimensions of slow fashion footwear as a phenomenon of consumption and identity. He holds a Master’s degree in Design and specializes in visual communication and higher education teaching. His research focuses on slow fashion, design, culture, and consumption.

Adson de Lima Claudino, Universidade Federal do Rio Grande do Norte

PhD candidate and Master’s degree holder in Tourism from the Graduate Program in Tourism at the Universidade Federal do Rio Grande do Norte (PPGTUR/UFRN). Undergraduate degree in Fashion Design from IFRN (2024) and in Tourism from UFRN (2020). Certified as an Events Technician by IFRN (2021). Served as an undergraduate research fellow funded by CAPES (2018–2019) and UFRN (2020), both in the research line of Human Resource Management in Tourism. Member of the Tourism Management Study Group (GESTUR/CNPq/UFRN) and former participant of the Textile, Clothing and Fashion Research Center (CNPq/IFRN). Has experience in Tourism, Fashion, and Events, with emphasis on Event Management, developing research in event tourism, fashion, fashion events, marketing, and fashion consumption.

Marcelo Curth de Oliveira, Universidade Feevale

PhD in Business Administration from UNISINOS, with a sandwich period at the Lisbon School of Economics and Management, Master’s degree from PUC-RS, and a Bachelor’s degree in Sports Sciences from ULBRA. He is a Permanent Professor in the Graduate Program in Administration and a Collaborating Professor in the Graduate Program in Cultural Processes and Expressions at Universidade Feevale. His interdisciplinary research focuses on Strategic Marketing, Consumer Behavior, Digital Transformation, and Artificial Intelligence applied to marketing, with emphasis on retail, sports, health, and fashion. He publishes in high-impact national and international journals and employs both quantitative and qualitative methods, including structural equation modeling. He coordinates the Specialization in Sports Management and develops applied projects integrating research, education, and social impact.

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