An approach to creativity and idea management in São Bento do Sul companies

Authors

DOI:

https://doi.org/10.5965/316419008112019095

Keywords:

Creativity, Idea Management, Innovation

Abstract

This article presents part of the results of a research applied by Univille's Ideando Project to companies participating in ENIT - Business, Innovation and Technology Fair and Meeting, held in 2018, in the municipality of São Bento do Sul - SC. The quantitative approach provided data from the perspective of creative environments, use of idea management tools, and insight into the relationship between idea management and innovation. As a result, it is emphasized that the organizational culture and its ideas generation and management practices seem to lack structure and that the culture of innovation is still a strategic factor to be better understood by companies in the region, thus requiring more in-depth and comprehensive research.

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Author Biographies

Andréa Maristela Bauer Tamanine, University of Joinville Region, UNIVILLE, Brazil.

Postdoctoral fellow at the Autonomous University of Barcelona, UAB, Spain.

PhD in Letters from the Paraná Federal University, UFPR, Brazil.

Has a stricto sensu Master’s degree in Linguistic Studies from the Paraná Federal University, UFPR, Brazil.

International MBA in Strategic Innovation Management from the Pontifical Catholic University of Paraná, PUC/PR, Brazil.

Lato Sensu Specialist in LP – Writing from the University of Vale do Itajaí, UNIVALI, Brazil.

Graduated in Letters at the Paraná Federal University, UFPR, Brazil.

Professor at the University of the Region of Joinville, UNIVILLE, Brazil.

José Carlos Chaves Vieira, University of Joinville Region, UNIVILLE, Brazil.

Has a Master’s degree in Physics from the Santa Catarina State University, UDESC, Brazil.

Physics Licentiate from the Santa Catarina State University, UDESC, Brazil.

Professor at the University of the Region of Joinville, UNIVILLE, Brazil.

Simone Lesnhak Willemann, University of Joinville Region, UNIVILLE, Brazil.

PhD in Linguistics from the Santa Catarina Federal University, UFSC, Brazil.

Has a Master’s degree in Letters from the Paraná Federal University, UFPR, Brazil.

Specialist in Text Organization and Reception from the University of the Region of Joinville, UNIVILLE, Brazil.

Graduated in Letters at the University of the Region of Joinville, UNIVILLE, Brazil.

Professor at the University of the Region of Joinville, UNIVILLE, Brazil.

References

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Published

2019-12-12

How to Cite

Tamanine, A. M. B., Vieira, J. C. C., & Willemann, S. L. (2019). An approach to creativity and idea management in São Bento do Sul companies. Revista Brasileira De Contabilidade E Gestão, 8(15), 095–102. https://doi.org/10.5965/316419008112019095

Issue

Vol. 8 No. 15 (2019)

Section

INOVA

License

Copyright (c) 2019 REAVI - Revista Eletrônica do Alto Vale do Itajaí

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