How to analyze a design exhibition?: semiotic approach

Authors

DOI:

https://doi.org/10.5965/2175234616382024e0010

Keywords:

design objects, design exhibitions, cultural institutions, discursive semiotics, languages

Abstract

The objects and solutions that result from design projects are often conceived to go unnoticed by their users, silently intertwined with everyday life practices. However, in a design exhibition, the products of design activity are necessarily highlighted. In such occasions, in order to be able to appreciate the exhibition proposal, what approach could we take to analyze or to “read” the languages of the pieces being shown? This work is based on the foundations of Discursive Semiotics, including its developments into Sociosemiotics, Plastic Semiotics and the studies of aesthesis. Our goal is to review the main semiotic contributions that have been given to the study of museums and art exhibitions, aiming to assess whether (and how) these theoretical-methodological tools could serve as a foundation for the analysis of design exhibitions. As a result, we propose an analytical pathway structured in four successive and hierarchical reading dimensions – object, exhibition, cultural institution, territory –, highlighting at each stage what is specific to design projects, that therefore should be taken into account when dealing with the analysis of a design exhibition.

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Author Biography

Marc Barreto Bogo, La Sapienza

Trained graphic designer and holds a master’s degree in Communication and Semiotics from the Pontifical Catholic University of São Paulo (Brazil), and also a PhD in Communication and Semiotics from the same university, with a double degree from the University of Limoges (France). Currently, he is a postdoctoral researcher at La Sapienza Università di Roma (Italy), funded by the National Council for Scientific and Technological Development (CNPq). He is a lecturer at the University Center of Fine Arts of São Paulo and a researcher at the Center for Sociosemiotic Research at the Pontifical Catholic University of São Paulo (CPS).

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Published

2024-03-15

How to Cite

BOGO, Marc Barreto. How to analyze a design exhibition?: semiotic approach. Palíndromo, Florianópolis, v. 16, n. 38, p. 1–23, 2024. DOI: 10.5965/2175234616382024e0010. Disponível em: https://www.revistas.udesc.br/index.php/palindromo/article/view/23942. Acesso em: 14 may. 2024.

Issue

Vol. 16 No. 38 (2024): Desafios de ensinar a ler linguagens

Section

Artigos Seção temática

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Copyright (c) 2024 Marc Barreto Bogo

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