Analysis of the combination of the innovation process with environmental practices

Authors

DOI:

https://doi.org/10.5965/2316419003042014054

Keywords:

innovation, environmental practices , management

Abstract

The intense competition among economic agents, especially in the last decades has changed the conceptual bases that determine the rules of market action, requiring the design of new parameters for strategic positioning. Among them figure out innovation as a way to migrate from the paradigm of competition based on cost, toward differentiation, and environmental management, in response to the deterioration of the environment as a result of uncontrolled industrialization. However the extent that innovation stimulates the growth of consumption reduces the life cycle of products and increases the amount of the waste, with environmental management promoting an opposite view, in favor of the mitigation of the environmental impact. In order to investigate the alternatives of combining process innovation with environmental practices in the industrial organizations was performed multiple case study in three organizations by qualitative study, interviews and analysis of narratives. The results showed that the form adopted by organizations to innovate processes in combination with the environmental practices depends on the strategic positioning, internal structure and the resources available for investment.

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Author Biographies

Dusan Schreiber, Feevale University, FEEVALE, Brazil.

PhD in Business Administration from the Rio Grande do Sul Federal University, UFRGS, Brazil.

Has a Master’s degree in Business Administration from the University of Vale do Rio dos Sinos, UNISINOS, Brazil.

Specialist in Business Consulting from the University of São Paulo, USP, Brazil.

Specialist in Marketing Administration from the University of Vale do Rio dos Sinos, UNISINOS, Brazil.

Graduated in Business Administration at the Feevale University, FEEVALE, Brazil.

Graduated in Business Administration at the University of Vale do Rio dos Sinos, UNISINOS, Brazil.

Giselly Santos Mendes, Feevale University, FEEVALE, Brazil.

Has a Master’s degree in Environmental Quality from the Feevale University, FEEVALE, Brazil.

Graduated in Polymer Technology with emphasis in Quality Management at the Rio Grande do Sul Federal Institute, IFSUL, Brazil

Graduated in Business Administration at the Feevale University, FEEVALE, Brazil.

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Published

2014-12-23

How to Cite

Schreiber, D., & Mendes, G. S. (2014). Analysis of the combination of the innovation process with environmental practices. Revista Brasileira De Contabilidade E Gestão, 3(6), 54–68. https://doi.org/10.5965/2316419003042014054

Issue

Vol. 3 No. 6 (2014)

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Articles

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Copyright (c) 2015 Dusan Schreiber, Giselly Santos Mendes

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