A INFLUÊNCIA DAS MÍDIAS SOCIAIS NA PERFORMANCE DA FEMINILIDADE

Authors

DOI:

https://doi.org/10.5965/18083129172024e0016

Keywords:

feminilidade, feminismo, tendências, redes sociais, gênero

Abstract

The celebration of femininity on social media, driven by women from younger generations, proposes a new narrative of acceptance of feminine characteristics, but, while resuming conservative standards regarding the feminine universe, it raises questions about its emancipatory and revolutionary character. This work proposes to discuss, through bibliographical research, the motivations behind this movement on the internet and evaluate the positive and negative impacts it has on society. Qualitative and descriptive research was applied. Qualitative Data Analysis was applied to interpret the results obtained. The results indicated a tendency among younger women who are very present on social media, especially on TikTok, to celebrate and resignify it, transforming it into a form of empowerment.

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Author Biography

Walter Dutra da Silveira Neto, Universidade do Estado de Santa Catarina

Holds a degree in Data Processing Technology from the Catholic University of Pelotas (1994), a specialization in Agricultural Informatics from the Federal University of Lavras - MG, a Master’s degree in Production Engineering from the Federal University of Santa Catarina (2001), and a Ph.D. in Design from the Pontifical Catholic University of Rio de Janeiro (2010). Currently, he is a full professor at the State University of Santa Catarina. He has experience in the field of Industrial and Graphic Design, with an emphasis on Computer Graphics – 2D and 3D environments – working mainly on the following topics: instructional design, software, animation, computing, modeling, and Virtual Reality. He is a permanent professor in the Graduate Program in Fashion, in the area of concentration "Clothing Design and Technology", under the research line "Clothing Design and Technology".

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Published

2025-09-04

How to Cite

DUTRA DA SILVEIRA NETO, Walter; CALDAS, Geovana; VANDRESEN, MONIQUE. A INFLUÊNCIA DAS MÍDIAS SOCIAIS NA PERFORMANCE DA FEMINILIDADE. DAPesquisa, Florianópolis, v. 19, n. 01, 2025. DOI: 10.5965/18083129172024e0016. Disponível em: https://www.revistas.udesc.br/index.php/dapesquisa/article/view/27315. Acesso em: 5 sep. 2025.

Issue

Vol. 19 No. 01 (2025): Fluxo Contínuo

Section

Moda

License

Copyright (c) 2025 Walter Dutra da Silveira Neto, Geovana Caldas, MONIQUE VANDRESEN

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