Fashion Event Organization
Organización de eventos de moda
DOI:
https://doi.org/10.5965/18083129172025e0010Keywords:
organização, moda, eventos, desfileAbstract
To ensure the success of fashion events, organization is essential. The objective of this research is to identify the types of fashion events and indicate the necessary steps for their organization. Qualitative, descriptive research was applied, with technical procedures for data collection and bibliographic research. Qualitative data analysis was performed to interpret the results. The results indicated that fashion events are divided into Trade Shows, Fashion Salons, Fairs, and Fashion Shows, each aimed at a specific audience. The results also include the professionals who can be part of the teams and the steps for organizing fashion events.
Downloads
References
BUFFO, S. Brand narration and fashion films. Journalism and mass communication, junho, 2017, vol. 7, Nº. 6, 292-304. Doi: 10.17265/2160-6579/2017.06.002. Disponível em: https://www.Davidpublisher.Com/public/uploads/contribute/5a210479837c6.Pdf. Acesso em: 24 jul. 2025.
CALDAS, Dario. Universo da moda. São Paulo: Anhembi Morumbi, 1999.
CESCA, Cleuza Gertrudes Gimenes. Organização de eventos: manual para planejamento e execução. 9. ed. São Paulo: Summus, 2008.
CHINEM, Rivaldo. Assessoria de Imprensa: como fazer. São Paulo: Summus Editorial, 2003.
EVERETT, Judith C.; SWANSO, Kristen K. Guide to producing a fashion show. New York: Fairchid Books, 2013.
FERREIRA, Vitor Sérgio. Ser DJ não é só soltar o play: a pedagogização de uma nova profissão de sonho. Porto Alegre: Educação & Realidade, v.42, n.2, p. 473-494, abril/junho 2017.
GIACAGLIA, Maria Cecília. Organização Teoria e Pratica de Eventos. São Paulo: Pioneira Thomson Learning 2003.
JONES, Sue Jenkyn. Fashion design: manual do estilista. São Paulo: Cossac Naify, 2005.
LIMA, Tânia. Marketing: O glamour dos negócios da moda. 1ª ed. São Paulo: Ed. IMMKT- Taplc, 2008.
LIPOVETSKY, Gilles. O Império do efêmero. São Paulo: Companhia do Bolso, 2009.
MATIAS, Marlene. Organização de eventos: procedimentos e técnicas. 5. ed. São Paulo: Manole, 2010.
MEIRELLES, Gilda Fleury. Tudo sobre eventos. São Paulo: STS, 1999.
OLIVEIRA, S. T. JANUARIO, M. V. EVENTOS: Planejamento e Organizações. 2012. Disponível em: https://ampllaeditora.com.br/books/2023/03/PlanejamentoEstrategico.pdf. Acesso em: 28 jul. 2025.
RASQUILHA, Luis. Experience marketing: novo conceito de gestão. Revista de Ciências Empresariais e Jurídicas, n.8, 2006.
SEBRAE. Feiras e Eventos de Moda como potencializar as vendas e estreitar o relacionamento com clientes, Rio de Janeiro, 2018. Disponível em: https://sebrae.com.br/Sebrae/Portal%20Sebrae/UFs/RJ/Anexos/Feiras%20e%20eventos%20de%20moda.pdf. Acesso em: 25 jul. 2025.
SILVEIRA, Balbinette. Eventos de Moda. Santa Catarina, Apostila. Material didático das disciplinas para o OCTA Fashion – UDESC, 2017.
SOUZA, Valdete Vazzoler de; CUSTÓDIO, José de Arimathéia Cordeiro. Fotografia: meio e linguagem dentro da moda. Discursos fotográficos, v.1, Londrina, 2005.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Balbinette Silveira, Ana Paula

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish in this journal agree to the following terms:
The authors retain the copyright and grant the journal the right of first publication, with the study being simultaneously licensed under the Creative Commons Attribution-Noncommercial License, which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.
This journal, following the recommendations of the Open Access movement, provides public access to all its content, following the principle that free access to research leads to a greater global exchange of knowledge.
Plagiarism in all its forms constitutes unethical publication behavior and is unacceptable. The Journal DAPesquisa reserves the right to use software or other methods of detecting plagiarism to analyze submitted works.